ISE Managerial Economics & Business Strategy 10th Edition
Managerial Economics and Business Strategy 10th Edition:
Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition.
This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rival’s costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.
Table of Contents
Chapter 1. The Fundamentals of Managerial Economics
Chapter 2. Market Forces: Demand and Supply
Chapter 3. Quantitative Demand Analysis
Chapter 4. The Theory of Individual Behavior
Chapter 5. The Production Process and Costs
Chapter 6. The Organization of the Firm
Chapter 7. The Nature of Industry
Chapter 8. Managing in Competitive, Monopolistic, andMonopolistically Competitive Markets
Chapter 9. Basic Oligopoly Models
Chapter 10. Game Theory: Inside Oligopoly
Chapter 11. Pricing Strategies for Firms with Market Power
Chapter 12. The Economics of Information
Chapter Module Group A: Strategies to Change the BusinessEnvironment
Chapter Module Group B: Government in the Marketplace
CASE STUDY Spectrum-the Spawn of Time Warner Cable andCharter Communications- Navigates Challenges from Cord Cutting and MobileCompetition
Jeffrey T. Prince is Professor of Business Economics & Public Policy and Harold A. Poling Chair in Strategic Management at Indiana Universitys Kelley School of Business. He received his B.A. in economics and B.S. in mathematics and statistics from Miami University in 1998 and earned a Ph.D. in economics from Northwestern University in 2004. Prior to joining Indiana University, he taught graduate and undergraduate courses at Cornell University.Jeff has won top teaching honors as a faculty member at both Indiana University and Cornell, and as a graduate student at Northwestern. He has a broad research agenda within applied economics, having written and published on topics that include demand in technology and telecommunications markets, internet diffusion, regulation in healthcare, risk aversion in insurance markets, and quality competition among airlines. He is one of a small number of economists to have published in both the top journal in economics (American Economic Review) and the top journal in management (Academy of Management Journal). Professor Prince currently is a co-editor at the Journal of Economics and Management Strategy, and serves on the editorial board for Information Economics and Policy. In his free time, Jeff enjoys activities ranging from poker and bridge to running and racquetball.